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Serving North Central Florida For Over 26 Years

(352) 317-4031 Hours: Thur & Fri 1pm-6pm | Sat 11am-6pm | Sun 12pm-4pm | Mon 2pm-6pm 3424 SW 42nd Way Gainesville, FL 32608

Serving North Central Florida For Over 26 Years

(352) 317-4031 Hours: Thur & Fri 1pm-6pm | Sat 11am-6pm | Sun 12pm-4pm | Mon 2pm-6pm 3424 SW 42nd Way Gainesville, FL 32608

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Save up to $520.00 Save $0.00
from $2,968.00
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$2,968.00
from $2,468.00
from $2,468.00
$2,468.00

Next-Gen DuraPella Living Room Set

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this seating package, you can m...

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from $2,968.00
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$2,968.00
from $2,468.00
from $2,468.00
$2,468.00
Save up to $520.00 Save $0.00
Save $150.00 Save $0.00
$878.00
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$878.00
$728.00
from $728.00
$728.00

Next-Gen Durapella Power Lift Recliner

Ashley Furniture

This power lift recliner makes at-home lounging an effortlessly comfortable experience. Indulge in a full recline—its spacious seating area gives ...

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$878.00
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$878.00
$728.00
from $728.00
$728.00
Save $150.00 Save $0.00
Save up to $300.00 Save $0.00
from $898.00
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$898.00
from $748.00
from $748.00
$748.00

Next-Gen DuraPella Power Recliner

Ashley Furniture

It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

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from $898.00
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$898.00
from $748.00
from $748.00
$748.00
Save up to $300.00 Save $0.00
Save up to $540.00 Save $0.00
from $2,458.00
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$2,458.00
from $2,048.00
from $2,048.00
$2,048.00

Next-Gen DuraPella Power Reclining Sectional

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional...

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from $2,458.00
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$2,458.00
from $2,048.00
from $2,048.00
$2,048.00
Save up to $540.00 Save $0.00
Save $230.00 Save $0.00
$1,368.00
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$1,368.00
$1,138.00
from $1,138.00
$1,138.00

Next-Gen DuraPella Power Reclining Sectional Loveseat

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional...

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$1,368.00
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$1,368.00
$1,138.00
from $1,138.00
$1,138.00
Save $230.00 Save $0.00
Save $270.00 Save $0.00
$1,608.00
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$1,608.00
$1,338.00
from $1,338.00
$1,338.00

Next-Gen DuraPella Power Reclining Sectional Loveseat with Console

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional...

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$1,608.00
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$1,608.00
$1,338.00
from $1,338.00
$1,338.00
Save $270.00 Save $0.00
Save $290.00 Save $0.00
$1,728.00
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$1,728.00
$1,438.00
from $1,438.00
$1,438.00

Next-Gen DuraPella Power Reclining Sectional Sofa

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional...

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$1,728.00
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$1,728.00
$1,438.00
from $1,438.00
$1,438.00
Save $290.00 Save $0.00
Product image
Oasis Court Outdoor Sofa/Chairs/Table Set (Set of 4) image
Save $350.00 Save $0.00
$2,058.00
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$2,058.00
$1,708.00
from $1,708.00
$1,708.00

Oasis Court Outdoor Sofa/Chairs/Table Set (Set of 4)

Ashley Furniture

Luxurious comfort, meet outdoor living. This furniture set brings superior seating areas alfresco, taking cues from contemporary interiors with it...

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$2,058.00
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$2,058.00
$1,708.00
from $1,708.00
$1,708.00
Save $350.00 Save $0.00
Product image
Panchali Floor Mirror image
Save $80.00 Save $0.00
$448.00
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$448.00
$368.00
from $368.00
$368.00

Panchali Floor Mirror

Ashley Furniture

Simply striking and strikingly simple. The ultra clean lines and a mixed-media frame of brown finished wood and black finished metal make this flo...

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$448.00
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$448.00
$368.00
from $368.00
$368.00
Save $80.00 Save $0.00
Product image
Panchali Wall Clock image
Save $50.00 Save $0.00
$268.00
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$268.00
$218.00
from $218.00
$218.00

Panchali Wall Clock

Ashley Furniture

Time to simplify your style? This round wall clock is a mastery in minimalism. Its striking brown finished wood with silvertone finished frame and...

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$268.00
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$268.00
$218.00
from $218.00
$218.00
Save $50.00 Save $0.00
Save up to $250.00 Save $0.00
from $1,158.00
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$1,158.00
from $958.00
from $958.00
$958.00

Plush Luxe 2.0 Mattress

Ashley Furniture

Reap the benefits of restorative sleep with the plush feel of this Euro top queen mattress. Layers of cushioned comfort, including memory foam, qu...

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from $1,158.00
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$1,158.00
from $958.00
from $958.00
$958.00
Save up to $250.00 Save $0.00
Product image
Porter Bed image
Save up to $240.00 Save $0.00
from $868.00
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$868.00
from $718.00
from $718.00
$718.00

Porter Bed

Ashley Furniture

Master Bedroom The quality craftsmanship is clear to see. The classic design elements—including bun feet—are easy to love. Satisfying your taste f...

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from $868.00
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$868.00
from $718.00
from $718.00
$718.00
Save up to $240.00 Save $0.00
Product image
Posy Tray image
Save $20.00 Save $0.00
$98.00
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$98.00
$78.00
from $78.00
$78.00

Posy Tray

Ashley Furniture

This tray was made for serving up superb style. Its goldtone cast aluminum sets a sturdy foundation. This is the perfect fashionable piece for qui...

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$98.00
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$98.00
$78.00
from $78.00
$78.00
Save $20.00 Save $0.00
Save $30.00 Save $0.00
$148.00
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$148.00
$118.00
from $118.00
$118.00

Rainermen Lamp Set

Ashley Furniture

Reflect your effortlessly chic sensibility with this artful ceramic table lamp set. The textural surface of the lamps is enriched with a herringbo...

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$148.00
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$148.00
$118.00
from $118.00
$118.00
Save $30.00 Save $0.00
Save up to $290.00 Save $0.00
from $1,158.00
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$1,158.00
from $958.00
from $958.00
$958.00

Ralene Dining Room Set

Ashley Furniture

Have an appetite for clean-lined design, but with warmth and rustic character? Satisfaction is served with this butterfly extension dining room ta...

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from $1,158.00
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$1,158.00
from $958.00
from $958.00
$958.00
Save up to $290.00 Save $0.00
Product image
Ralinksi Chest of Drawers image
Save $50.00 Save $0.00
$298.00
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$298.00
$248.00
from $248.00
$248.00

Ralinksi Chest of Drawers

Ashley Furniture

With its clean-lined look and modern attitude, this chest of drawers is a fresh style awakening. A warm gray hue over replicated oak grain easily ...

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$298.00
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$298.00
$248.00
from $248.00
$248.00
Save $50.00 Save $0.00
Product image
Ralinksi Dresser image
Save $60.00 Save $0.00
$328.00
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$328.00
$268.00
from $268.00
$268.00

Ralinksi Dresser

Ashley Furniture

With its clean-lined look and modern attitude, this dresser is a fresh style awakening. A warm gray hue over replicated oak grain easily complemen...

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$328.00
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$328.00
$268.00
from $268.00
$268.00
Save $60.00 Save $0.00
Product image
Ralinksi Nightstand image
Save $40.00 Save $0.00
$208.00
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$208.00
$168.00
from $168.00
$168.00

Ralinksi Nightstand

Ashley Furniture

With its clean-lined look and modern attitude, this nightstand is a fresh style awakening. A warm gray hue over replicated oak grain easily comple...

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$208.00
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$208.00
$168.00
from $168.00
$168.00
Save $40.00 Save $0.00
Save up to $630.00 Save $0.00
from $2,188.00
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$2,188.00
from $1,818.00
from $1,818.00
$1,818.00

Robbinsdale Bedroom Set

Ashley Furniture

Master Bedroom Elegant, timeless furnishings take your bedroom to the next level. Nothing does that better than this bedroom package. The antiqued...

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from $2,188.00
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$2,188.00
from $1,818.00
from $1,818.00
$1,818.00
Save up to $630.00 Save $0.00
Robbinsdale Dining Extension Table image
Save $140.00 Save $0.00
$818.00
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$818.00
$678.00
from $678.00
$678.00

Robbinsdale Dining Extension Table

Ashley Furniture

This dining extension table is sure to impress come mealtime. With its antiqued white finish and planked effect tabletop, modern farmhouse-style d...

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$818.00
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$818.00
$678.00
from $678.00
$678.00
Save $140.00 Save $0.00
Save up to $530.00 Save $0.00
from $1,338.00
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$1,338.00
from $1,108.00
from $1,108.00
$1,108.00

Robbinsdale Dining Package

Ashley Furniture

This dining package is sure to impress come mealtime. With its antiqued white finish, light gray upholstery and a planked effect tabletop that ext...

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from $1,338.00
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$1,338.00
from $1,108.00
from $1,108.00
$1,108.00
Save up to $530.00 Save $0.00
Product image
Product image
Save up to $50.00 Save $0.00
from $198.00
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$198.00
from $158.00
from $158.00
$158.00

Rowanbeck Dining Chair

Ashley Furniture

Inspired by art deco design, this fully upholstered dining chair makes a lasting impression in a simply stunning way. Its magnificent curved silho...

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from $198.00
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$198.00
from $158.00
from $158.00
$158.00
Save up to $50.00 Save $0.00
Save $130.00 Save $0.00
$758.00
Translation missing: en.product_price.item.price.range_html
$758.00
$628.00
from $628.00
$628.00

Schooner Rocks Power Recliner

Ashley Furniture

Elevate your movie nights with this power recliner. Its adjustable headrest ensures a perfect view of the TV no matter how far back you recline, a...

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$758.00
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$758.00
$628.00
from $628.00
$628.00
Save $130.00 Save $0.00
Product image
Sethall Floor Mirror image
Save $50.00 Save $0.00
$268.00
Translation missing: en.product_price.item.price.range_html
$268.00
$218.00
from $218.00
$218.00

Sethall Floor Mirror

Ashley Furniture

Beauty reflects in contemporary style with this floor mirror. Its black-finished metal creates a lovely curved frame. Standing almost six feet hig...

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$268.00
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$268.00
$218.00
from $218.00
$218.00
Save $50.00 Save $0.00

Consumer Choice — Frequently Asked Questions

What consumer choice brands does Gainesville Discount Furniture (Gainesville, FL) carry?

Our Consumer Choice selection includes Ashley Furniture, chosen for a balance of quality, comfort, and value. Browse the collection to compare styles and finishes side by side.

How do I choose the right consumer choice?

Measure where the consumer choice will go, then check your doorways, hallways, and stairwells to be sure it will fit inside. Think about how it will be used and by whom — homes with kids or pets do best with durable, easy-clean materials — and match the color, finish, and scale to what you already own. Want a second opinion? Just contact us.

Do you deliver consumer choice items?

Yes. We deliver throughout our local service area and, in most cases, will bring your consumer choice inside and place it where you want it. See our shipping & delivery policy for timelines, or contact us for a quote and an estimated delivery window.

Can I finance a consumer choice?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans. Ask us about prequalifying so you can shop with a budget in mind.

Does my consumer choice come with a warranty?

Most pieces are covered by the manufacturer's warranty, which typically protects against defects in materials and workmanship for a period that varies by brand and product. Keep your order confirmation as proof of purchase, and contact us if you ever need to file a claim — we'll help you work with the manufacturer.

What if my consumer choice arrives damaged?

Inspect it at delivery, and if anything isn't right, note it on the paperwork, snap a few photos, and contact us immediately. We'll coordinate a repair, replacement part, or return under our return policy.

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